Go Blog Social: 3 Things I Learned

Earlier this month I had the opportunity to attend Go Blog Social, a blogging and small business conference that's held here in Kansas City. Although I attended their smaller, one-day workshop in February, this was my first full conference. I'm glad I went for a number of reasons, but a big one was that it forced me to get out of my comfort zone and network. I'm more caterpillar than social butterfly, so networking does not come easy.

In addition to meeting a lot of inspiring women (many of whom were equally reluctant networkers), I also learned some invaluable blogging advice.

Go Blog Social in Kansas City | www.shealennon.com

beautiful flowers from Trapp and Co

1. Stand out. Andra and Kelly, the branding experts behind With Grace and Gold talked about the importance of finding what separates you from the crowd. Your brand, they said, is more than just your logo and color palette, but it's the "why" behind it. They talked about creating a "signature move," something that is uniquely you, to set you apart from the crowd.

GBS Speakers Alea Lovely and Kilee Nickels | www.shealennon.com

Alea Lovely and Kilee Nickels

2. Look outward. Blogging is all about sharing your story, but another theme I heard at GBS was to shift the focus to your readers. Both Alea Lovely, a successful photographer, and Kilee Nickels, owner/creator of Nickel and Suede jewelry, talked about looking for ways to help others in what you do. By turning the focus outward, sharing your story can also help readers solve a problem.

GBS Speaker Mandy of Sugar Bee Crafts and GBS Team | www.shealennon.com

Mandy Beyeler and the GBS Team

3. Dream big, set goals, then be brave and get to work! None of the speakers talked about the ease of success, or how their triumphs have just fallen into their laps. Instead, they talked about how they made their dreams a reality by working hard every day. Mandy Beyeler of Sugar Bee Crafts talked about the importance of writing down your goals, something I've been trying to focus on this year. Part of attaining those goals is putting yourself out there, and being brave enough to ask for what you want was another oft-repeated theme. I often find myself finding reasons why something wouldn't work or why someone wouldn't want to collaborate before I even get a chance to ask, so this was a big one for me.

Blog Buddies and Lily Jade Co Bag | www.shealennon.com

With KC Blog buddy Lane (of Missalaneyus) and wearing a cute Lily Jade backpack

Although these are the big ideas that stood out to me the most, this is just a small portion of what I learned at Go Blog Social. I encourage anyone who's never been before to check it out, or attend a blogging conference in your area.

Have you been to a blogging conference? How about a conference related to your work? What was your experience? 

From the archives: 


  1. Ooh so glad you shared these lessons learned since I couldn't go! I really should try to get it on the calendar next year - would be so fun to meet people like you in person OF COURSE, but also I need that little nudge on in-person networking too. Yet another example of how this great hobby of blogging can help us grow in real-life important ways :) In the meantime I've got some thinking to do about my signature move and my reader focus. Thanks for sharing! So glad you could go and have fun.

  2. This looks so cool! I would have loved to attend something like this!
    Melanie @ meandmr.com

  3. Those are all good things to think about that you learned! I think dreaming big and setting goals are good ones! I'm glad you were able to attend. We have a big conference here in the Fall and it's on my list to make sure I'm there this year!

  4. I'm so glad you had a great time at GBS! :)

    Le Stylo Rouge

  5. That sounds like such a good opportunity and I'm glad you got a lot out of it. I especially like the advice of dream big--sounds inspirational. I'm looking forward to seeing you put it into action.

  6. This looks awesome! I love the tips especially. I'm so glad that you got to go! :) XO -Alexandra

    Simply Alexandra: My Favorite Things

  7. I agree, it would be great for you to come! I hope to be able to go next year too, it was a great experience. I swear I've learned more about networking, marketing, and other business-y things through blogging than I ever did at a "real" job.

  8. It was really fun! I'm glad I went :)

  9. Yes, I agree that being pushed out of my comfort zone made it even better--more memorable and better for me in the long run for sure! :)

  10. Thanks Beth!! I'm happy I was able to attend too. Ooh what's your Fall conference? I can't wait to hear more about it!

  11. Thanks Megan, let's hope that motivation and energy keeps me going and I do put it into action :) I thought it was a good mix of inspiration and reality (putting in the hard work, time, etc.) so I liked the balance.

  12. Thanks Alexandra! It was really fun, I'm glad I went too! :)

  13. i appreciate any and all tips ya got! so keep them coming :)


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