Shea Lennon: Past, Present, Future.

This month's topic for The Circle is the story behind your blog and blog name. Although I've mentioned a little bit about this before, I've never written a post about it. Here's my story. 


PAST


I started this blog (formerly titled Bon Chic Bon Gastronomique) in 2009 after I became completely obsessed with reading style blogs. I was also at a point in my life in which I felt lost when it came to finding a career; I was pursuing teaching but still felt like there was something missing from my life. I decided to start a blog that focused on both style and food, because those are two things I've always been passionate about. I've also always loved writing, so a blog seemed like the best way to combine these passions.


First outfit photo! (Yikes...red eyes.)

When I came up with the original name, Bon Chic Bon Gastronomique, I wanted to convey my love for style, food, and all things French. It was a play on the expression "bon chic bon genre," or BCBG, which usually refers to preppy, "yuppie" style. I wanted my (made up and grammatically questionable) title to mean "good style, good appetite". However, as you can imagine, typing "bon chic bon gastronomique" got quite old.


A favorite look from the archives. 

PRESENT


September of last year I decided to rebrand my blog and change the name to Shea Lennon. I wanted a cleaner look with a simpler name that would always be a reflection of me. Since Shea is my first name and Lennon is my middle name (I come from a family of Beatles fans), I can't imagine any title that would be more "me." During my first few years of blogging, I focused mostly on style and a little on food, but as my life has evolved, so has this blog. While I still blog about both of those things, I also like to share other elements of my life, like motherhood, home projects, and books I've read. My blog name now allows me to continue this evolution.


FUTURE


I feel like I can't talk about my blog's past without thinking about where I want to go. I've spent some time lately thinking about the mission, vision, and goals for Shea Lennon.

VISION: to be an ambassador for the busy, budget-minded woman.

MISSION: I believe that the good life is attainable for all. I share my personal style, kitchen creations, and everyday life to inspire women to discover their own good life.

GOALS: My brain is buzzing constantly with all the things I want for this little space of mine. A few goals at the top of my list:

  • Collaborate more. There are so many bloggers and brands that I'd love to work with. Put myself out there. 
  • Be (more) involved in my community. I've said it before, but Kansas City, and its blogging scene, ROCKS. While in-person networking isn't my strong suit, again, I need to put myself (my live, real, homebody self) out there. 
  • Turn blog life into real life. By that, I mean that I'd like to use this space as a jumping off point to find a career that I love. Sure, I'd love to turn this into a full-time gig, but I'm not sure how I could (realistically) make that work. However, what I've discovered since getting back into blogging over the last couple of years is that I love to write. I need to write. Eventually, I want to turn writing from a hobby into something that pays the bills.

Linking to The Circle at In its Time.

From the archives: 

25 comments:

  1. This was so fun to read! I was at a similar kind of lost point when I started blogging, and I love how it's turned into something that has brought me into my own in terms of confidence and creativity and such. Surprisingly fulfilling! And I love this "future" list you put forward - what a great vision. (And great to have your vision/mission specified - I think that definitely leads to success as readers can definitely feel this kind of cohesion behind what a blog presents if the writer knows where it's going!)

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  2. I like your new look the most!
    Melanie @ meandmr.com

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  3. I loved reading this! I still sometimes start typing on your old name when looking for your blog!

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  4. I love reading about how you came to be where you are now! I feel like we've had a similar path in blogging too - I started my blog for many of the same reasons and also had a too long to write name at that time and then also found myself evolving and wanting to simplify after Ollie was born too. I really like what you've done with your blog this last year and I really can't wait to see what comes next - especially if it helps lead you to a career!

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  5. Thanks Anne! I'm surprised yet so delighted by how fulfilling blogging has been for me too--it's definitely filled a hole that no job I've had ever has. (Although my sad luck with jobs/careers is a story for another day!) It's taken a while to figure out just what my vision and mission are, for the longest time I had no idea where I was going with this! It's really only been this last year that I feel like it's more clear to me.

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  6. Thank you! I'm surprised that anyone typed that long name, haha! :)

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  7. Thank you so much Beth! I agree, I do think our paths have been very similar. I loved reading your style posts, but I love your evolution into style AND life even more! I think that's the beauty of blogging; you can evolve your blog with your life.

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  8. As someone who only recently "met" you, I really enjoyed reading this and seeing your pictures. I absolutely love the way you stated your vision. Also, I liked seeing you "honky tonk" look from five years ago.

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  9. Thank you Megan. I really enjoyed writing it! It's also been fun going back and posting old looks--it's funny how sometimes they're things I'd still wear while other times I wonder what I was thinking! :)

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  10. Thanks so much Sarah! It was a fun post to write as well. Thanks for the encouragement! :)

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  11. what a great post topic--i love this. it's great to see how far we've come, isn't it?

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  12. Thank you so much Katie! It took me a long time to get organized and I still have a ways to go :) Thanks for coming by!

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  13. Thanks Elle! I thought it was really fun to write about too!

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  14. Love seeing these throwback shots! And as a fellow lover of the French language (hello, the red pen, haha), I'm with you re: ol' BCBG.

    -Ashley
    Le Stylo Rouge

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  15. Ha, thanks Ashley! And I love your title--at least you picked a shorter expression that isn't impossible to spell! :)

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  16. That's awesome! It definitely reflects - keep up the good work :)

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  17. Ooh, I LOVE that you wrote this post in three segments. It's so cool to see that other bloggers have changed their blog names throughout time and that it's become a chance to really define who you are, too.


    I am excited to see your blog continue to grow and evolve as you pursue your goals for the future! :)


    Thanks for linking up, too!

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  18. I love that Lennon is your middle name! That is so creative and unique. I think at the end of the day, blog names that are YOUR name are really the best :)

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  19. Thanks Kiki! I absolutely loved this month's prompt--it's so interesting to read about the origin of other blog names, plus it was fun to write about my own!
    Thanks for the encouragement too :)

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  20. Thanks Amanda! Before I renamed my blog, it took a while to decide what to call it. When I finally chose Shea Lennon I figured that I wouldn't get tired of it, unless I got tired of my own name! ;)

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  21. I like blog names that are based on the bloggers real name! I just used my name for a long time, and only recently switched. I kept my old domain though so I can always go back if I change my mind!

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  22. Thanks Kelly! That's interesting that you did the opposite of me and switched from your name. I like that you kept the domain--isn't it nice to kind of "own" your name? :)

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  23. Very cool! I Love it! :) I don't know what we would collaborate on off the top of my head.. but I would love to! :) XO -Alexandra

    Simply Alexandra: My Favorite Things

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  24. Thanks Alexandra! I love getting to know and working with other bloggers!! It's especially awesome that you live not too far away!

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I really appreciate hearing from you!